There are two enrichment actions — ✨ AI Enrich Profile on People, and ✨ AI Enrich Company on Companies — that both appear in the same Background Jobs area. This article covers both, including what they fill in, how to run them, how to monitor jobs, and what to do when results are incomplete.
Prerequisites
📋 You must be logged into Introzy. AI enrichment is available on all plans.
AI Enrich Profile requires access to Contacts > People.
AI Enrich Company requires access to Contacts > Companies — and the Company record must have a Website URL. The button is disabled on records without a URL.
What AI Enrichment Fills In
On a Person (AI Enrich Profile)
Enrichment uses the contact's email address and email domain to populate:
Field | What it tries to find |
Professional Bio | A short summary of the person's background |
Job Title | Their current role |
Industry | The industry they work in (inferred from email domain when no public profile is found) |
Experience | Summary of prior roles |
Education | Degrees or schools |
Skills | Tags representing areas of expertise |
URL to their LinkedIn profile | |
Twitter / X | URL to their Twitter/X profile |
GitHub | URL to their GitHub profile |
On a Company (AI Enrich Company)
Enrichment uses the company's website URL to populate:
Field | What it tries to find |
Description | A paragraph describing the company, its products, and its market |
Tagline | The company's public tagline or positioning statement |
Industry | The industry category the company operates in |
Headquarters | City and country of the company's HQ |
Founded | Year the company was founded |
Employees | Approximate employee headcount (e.g., "1000+") |
Products | List of product or service lines offered |
Integrations | Public integrations or platforms the company connects with |
Branding | Brand profile details (accessible via the View Brand Profile button) |
Enriched fields on a Company record are visually marked with a purple ✨ sparkle icon next to each field label so you can tell at a glance which values came from enrichment versus manual entry.
💡 Enriched data never overwrites existing data. Enrichment only fills fields that are currently empty. Anything you've already entered — including manual edits — is preserved on every run.
Running AI Enrich Profile on a Person
In the left sidebar, click Contacts > People.
Click the row of the person you want to enrich. Their detail panel opens on the right.
In the Details section, scroll past the standard fields to the purple ✨ AI Enrich Profile button (you may need to click Show More to reveal it).
Click ✨ AI Enrich Profile.
You'll see a toast notification: "Enrichment job created. The contact profile will be enriched shortly. Real-time updates enabled."
When the job finishes (typically within 20–30 seconds), a second toast confirms: "Task completed. Profile enrichment completed successfully." Any newly-filled fields appear in the profile automatically — no page refresh needed.
Running AI Enrich Company on a Company
In the left sidebar, click Contacts > Companies.
Click the row of the company you want to enrich. Its detail panel opens on the right.
Scroll to the bottom of the Details section (click Show More if needed) to find the purple ✨ AI Enrich Company button.
Click ✨ AI Enrich Company.
When the job finishes, newly-filled fields appear in the profile automatically. The Last Enriched timestamp below the enriched fields updates to reflect when enrichment last ran.
Adding a URL When the Button Is Disabled
⚠️ Company enrichment requires a company URL. If the ✨ AI Enrich Company button is greyed out, hovering over it shows the tooltip: "Company must have a URL to enrich".
To enable it:
In the company's detail panel, click Edit next to the Details heading.
In the Edit Company modal, fill in the Website field with a valid URL (for example,
https://www.example.com).Click Save Changes.
The ✨ AI Enrich Company button will now be active. Click it to run enrichment.
💡 Use the company's official public website, not a social profile or internal portal. Enrichment uses the URL as its primary signal — a low-quality URL produces low-quality results.
Monitoring Enrichment Jobs
Every enrichment run — for both People and Companies — is tracked as a background job. To review them:
In the left sidebar (scroll down if needed), click Background Jobs.
You'll see a table with these columns:
Subject — the contact or company name
Status — Queued, Active, Completed, or Failed
Queue — People enrichment jobs appear as People Enrichment
Created — when the job was started
Duration — how long it took
Actions — a trash icon to delete the job record
Use the status filter above the table (All Jobs, Active, Queued, Completed, Failed) or the search box to find specific jobs.
Click any row to open the Job Details modal, which shows the full Enriched Profile Data returned for that run — including fields marked Not available (no public info found) or Not found (no matching social profile).
💡 The Job Details modal is the best place to see why a profile wasn't enriched fully — it shows every field enrichment tried and whether it returned data.
Understanding the Results
After enrichment runs, each field is populated with one of these outcomes:
Filled in — enrichment found data and wrote it to the field. On Companies, filled fields are marked with a ✨ sparkle icon.
Not available — enrichment ran but found no public data for this field (common for Bio, Experience, Education, and Skills on contacts with limited public footprints).
Not found — enrichment could not locate a matching social profile (LinkedIn, Twitter/X, or GitHub).
Left blank — on Companies, the field wasn't populated because no signal was found.
⚠️ Industry on People is sometimes inferred from the email domain alone. When enrichment can't find a specific professional profile, it may fill the Industry field based on the company domain only (for example, "Strategic Consulting / Business Advisory (based on example.com domain only)"). Double-check domain-inferred values before relying on them for filtering or reporting.
Re-Enriching a Contact or Company
You can run enrichment on the same record multiple times — useful if a person recently updated their LinkedIn or took a new job, or if a company rebranded, changed size, or launched new products.
Open the contact or company's detail panel.
Click ✨ AI Enrich Profile or ✨ AI Enrich Company again.
A new enrichment job is created. The result fills any fields that are currently empty but does not overwrite fields you've manually edited.
Bulk Enrichment
At this time, enrichment must be triggered one record at a time from each detail panel. There is no bulk-select option on the People or Companies list.
💡 For large imports, run your CSV upload first (see How to Import Contacts in Bulk Using a CSV File), then run enrichment on the records that matter most. For Company imports, include the Website field in your upload so every company record is ready to enrich after import.
Troubleshooting
The AI Enrich Company button is greyed out
Most common cause: the company record has no Website URL. Hover over the button — if the tooltip reads "Company must have a URL to enrich", follow Adding a URL When the Button Is Disabled above.
Enrichment finished but no fields were filled in
Open Background Jobs, click the job row, and review the Enriched Profile Data section. If every field shows Not available or Not found, the record's public footprint is too limited for enrichment to gather data. This is common for:
Personal email addresses (Gmail, Yahoo, Outlook.com) with no linked social profiles
New or obscure company domains
Newly-founded or pre-launch companies
Private companies with minimal public marketing
Internal project names or placeholder records
Consider adding the data manually, or ask the contact directly.
The Industry field says "(based on [domain] only)"
On a Person, enrichment couldn't find a personal profile, so it guessed Industry from the company's email domain. Verify the value is accurate before relying on it.
Industry on a Company came back wrong or too generic
Industry is inferred from the company's website content. If the classification is wrong, click Edit in the Details section and set Industry manually — your value will be preserved on future enrichment runs.
A job is stuck in Queued or Active status
Most jobs complete in 20–30 seconds. If a job has been running for more than 5 minutes, contact support via the in-app chat.
FAQ
Does AI enrichment overwrite data I've already entered? No. Enrichment only fills empty fields. Anything you've manually entered is preserved.
Why is the AI Enrich Company button greyed out? The company record needs a Website URL. Add one via the Edit button in the Details section.
How long does enrichment take? Most jobs complete in 20–30 seconds. Exact duration is visible in Background Jobs under the Duration column.
Can I enrich multiple records at once? Not currently. Enrichment must be triggered one record at a time from each detail panel.
Can I undo an enrichment? There's no one-click undo. To remove enriched data, open the record, click Edit in the Details section, and clear the fields you want to remove. Deleting the background job record from Background Jobs does not remove data from the contact or company profile.
Where does enrichment pull data from? For People, enrichment uses the contact's email address and domain to search public web sources and social platforms (LinkedIn, Twitter/X, GitHub). For Companies, enrichment uses the company's Website URL as the primary signal, along with publicly-available web data.
Is enriched data shared with other Introzy customers? No. Enriched data is written to your workspace's record only.
Can I see when a record was last enriched? On Companies, yes — the Last Enriched timestamp appears near the bottom of the Details section. On People, check the Background Jobs page for the most recent enrichment job.